Business Profiles

New performance tracking in Google Business

What device are you usually on when you are on the go and looking for a local service provider? The answer is, of course, on your mobile device.

One of the most recent developments in Google Business is the new performance tracking that offers an improved breakdown of how organic search performance has impacted your business.

Among the improvements is the possibility of tracking performance within a timeframe from up to 6 months before the current date. This gives you great insight into which periods have been critical for the growth of your business.

Another significant improvement with the new performance report is that you can now review your profile’s unique viewers in minor detail.

The improved report gives you a breakdown of how many viewers searched for your business on a mobile device or desktop and whether they came from Google Search or Google Maps.

The importance of providing customers

with a mobile-friendly user-experience

With a Google Business profile that is actively updated, your customers are more likely to find you and visit your business when they are familiar with your services already beforehand.


Mobal is the first Helsinki-born startup purely focused on helping local businesses grow with Google. We are a creative, curious, and committed team with digital marketing and strategy expertise. We believe in sharing what we know and love in a meaningful and measurable way.

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