How To Choose The Right Business Listing Management Software

As online presence plays an essential role in business success, companies have turned to business listing management software to simplify and optimize their online presence. While many options are available, this article will compare four popular solutions: Uberall, Yext, Pinmeto, Parttoo, and Mobal.

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Uberall

Uberall is an all-in-one solution for businesses to manage their online listings across a wide range of directories and platforms, offering features such as review management and customer engagement tools. It is a comprehensive solution suitable for businesses of all sizes; however, its high pricing may not be ideal for small to medium sized businesses. Also, when setting up and verifying huge amount of Google profiles, you might bump into technical issues.

Yext

Yext is another popular business listing management software that allows businesses to manage their online listings across multiple directories and platforms. Yext provides businesses with a way to maintain and update their listings on over 150 directories, including Google, Yelp, and Facebook, ensuring that their information is accurate and up-to-date.

Yext offers comprehensive reporting and analytics features that allow businesses to gain insights into their online presence, such as tracking how many people have viewed their listings or clicked through to their website. Yext's integrations with significant search engines and directories also help businesses manage their online reputation more efficiently, providing them with the tools to monitor and respond to customer reviews.

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PinMeTo

PinMeTo is another software that offers business listing management focusing on local SEO. It allows businesses to manage their online listings and improve their visibility in local search results. The overall user experience and espcially the mobile experience on PinMeTo is not great and requires some effort to understand and get used to.

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Mobal

Mobal offers a comprehensive business listing management solution with many features, including location data management, review monitoring, and analytics. Its user-friendly interface and affordable pricing make it an excellent choice for businesses of all sizes, especially those with multiple locations.

Mobal stands out among these options for several reasons:

1. It offers competitive pricing that is more affordable than most of its competitors.
2. It provides businesses with a user-friendly platform that is easy to navigate, making it easy for even non-technical team members to manage their listings.
3. It provides businesses with valuable analytics and insights that help them make data-driven decisions.

Marketing managers should invest in business listing management software for several reasons:

1. It helps businesses ensure that their online listings are accurate and up-to-date, which is crucial for maintaining a positive online reputation.
2. It allows businesses to monitor and manage customer reviews, which can help them improve their customer service and address any issues that arise.
3. It can help businesses improve their online visibility and drive more website traffic, leading to more sales and revenue.

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Summary

In conclusion, while many options are available for business listing management software, Mobal.io is an affordable, user-friendly, and comprehensive solution. Marketing managers should consider investing in business listing management software to improve their online presence and maximize their online potential.

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